This SUP Club in Mar del Plata is located on the beach in front of Torreón del Monje, a flagship building of the city. Taking advantage of its history and iconicity, we selected the Torreón as the club's isotype. A simplified representation of its tower, rising above the sea, was designed and framed within the shape of the paddle of the SUP paddle.

From the design of the isotype, different distribution variables of the "Torreón del Monje Club de SUP" logo were worked, generating a modular isologo that can be adapted to any format. For the typeface selection, we combined a readable and contemporary typeface, Montserrat, with a serif inspired by medieval aesthetics (representing towers, castles, and fortresses), achieving an image that combines the modern and the old.