La Perla is a new pharmacy in Mar del Plata that sought, from its name and identity, to evoke the spirit of the city's coast and sea. In order to show it in the design of its image, we work with a marine color palette, combining the turquoise of the sea during the day, the gold of the sand, and the deep blue of the sea at night.

We designed an isotype that represents a pearl in an oyster, with a modern and clean aesthetic. We combine the isotype with a logo based on the elegant and classic letters of the posters drawn by letterers and artisans in the early days of Mar del Plata.