Ekuus is an online virtual horse racing betting platform. We seek to show the strength and dynamism of the races in an identity with strong, striking colours, and with a dynamic typography that denotes speed.
We work on an isotype that directly shows the concept of the brand, a horse with a checkered mane forming the racing flag, within a shield that represents the teams that can compete.
The logo was developed taking the shape of a horse's horseshoe, adapting it to the shapes of the typography. The brand has great weight, high readability and strength.